Content Writer’s Block? There’s an App for that.
I've spent 20+ years helping organizations figure out what to say to their customers. So naturally, when I find myself staring at a blank spont on my content calendar, I think: there has to be a easier way.
Enter Lux Ideas, a tool I built (yes, actually built) in just a few hours using Lovable. The best marketing doesn't start with what I want to say. It starts with who I'm talking to. Here's the idea: great content starts with knowing the customer. I've always loved building personas: understanding who I'm talking to, what they care about, what keeps them up at night. But then comes the hard part: turning that customer understanding into actual, timely content ideas that land.
Lux Ideas connects those dots. You define your personas, and it generates topical content ideas tailored to each audience you serve, matched to what's happening TODAY.
I'm still actively developing it and would love your feedback. If you've ever been stuck thinking "what should I write for my blog this week?" or "how do I make this relevant to this audience?" create an account and try it out. No worries—you won't be marketed to. I just want to know what works and what doesn't.
